If you have empathy you can wear someone else’s shoes. If you wear others’ shoes you can build stronger relationships and can communicate better because you can think more like them.
Your biggest asset is your people and having empathy means you connect with them better, understand their challenges and encourage them to talk to you about their ideas… you’ll bring out the best in them.
Your second biggest asset is your products or services. You have brilliant products or services that could make a huge difference to a person or a business. If only your prospects understood, if only they ‘got it’ as much as you do. So who’s shoes should you be wearing now?
The best way to have your prospects or customers understand and appreciate the benefits of your offering to them, is to put yourself in their shoes. If you were in their shoes, what would you want to hear that would make it a no-brainer for you to purchase that product or service? This is the starting point for your marketing.
Have empathy and walk in the shoes of others. You will be a far stronger leader and more successful for it.