What Difference Do You Make?

We’re a modest bunch and usually find it hard to articulate the difference we make to our customers, to others and not least to ourselves.

Even if you do know the difference you make, do you state it in a way that’s clear?

Expressing clearly the difference that your business makes – your value propositions – will help you, will help those who work for you and will make your marketing so much more effective. Continue reading →