Strategy Equals Hard Choices
The purpose of a developing a good strategy is that it clearly shows where you are aiming to be and sets out the steps you need to take to get there. By setting out this destination and the path to it, it’s then down to you to stay on that path. To do that, you have to make (often hard) choices. You have to choose your ideal market niche(s), who to target in that niche and what you can deliver in order to give you the return you need to hit milestones along the path to this destination.
Your strategy compels you to define exactly what you will do and for whom you will do it. As well as choosing what you will do, you also need to make the often-harder choice of what you won’t do. In order to go after a particular niche, what trade-offs must you make? Which prospects do you ignore?
A good strategy helps you focus….