Your business can be divided into 2 equally important elements…
- Your products and services;
- Your marketing.
Focus on the former and you could have the best products and services in the world but make no sales because no-one knows you exist or understands the difference that what you deliver can make to them.
Focus on the latter and you could end up delivering inferior products or services or be overwhelmed by the demand for what you have to offer or the support you need to provide.
They are both equally important and so step back, look at your available time and resources and find the right balance between attracting and converting your ideal prospects with the right marketing and making sure you deliver what they need.
Related posts you may have missed:
You must be able to attract your ideal customers or you won’t have a business that survives very long. Most do it the wrong way – here’s the right way.
Attracting the right prospects and delivering what they need takes a huge amount of time and effort. Both are limited so use them as best you can – these tips will help.