If I asked you what your strategy is over the next 2 to 3 years, what would you say? Would you, like so many business owners, CEOs and government heads tell me what you aim to achieve or would you actually describe a strategy that details how you will get there?
People often confuse the two and as a result their business suffers – they think they have a strategy whereas they actually have a goal. Not knowing the difference can have a big impact on your business. Continue reading →