Are You Selling Yourself Short?

Are You Selling Yourself Short?

Do you charge enough for your products and services?

Do you charge for your products by adding a profit margin on top of how much the product cost to produce? Do you charge for your services based on time – hourly rate, daily rate?

In my last post, I talked about how to accurately calculate the right profit margin after costs. Many business owners get this calculation wrong and inadvertently reduce their profit margin so it’s worth a read.

But is this the right way to set your prices or are you under selling what you offer? Continue reading →