Your business needs to do two things well. It needs to deliver something that people want to pay for and it needs to make those people aware that this ‘something’ exists and is worth their attention.
Both need you to be creative, to innovate and to differentiate – to stand out from your competitors and from the general noise that surrounds us.
Clearly this won’t just happen – you need to make it happen – you need to be strategic.
But, if as most business owners, your days are filled with interruptions that demand your attention or with a pile of stuff that you need to handle, how do you be the strategic leader your business needs you to be? Continue reading →