When preparing for the year ahead you start to think about the goals you want to achieve next year. Before you do that, instead, think about your strategic destination and align your annual goals to this further-reaching position you want to get your business to.
If you have defined a strategic destination, review it and check that it is still valid. If you don’t have one then now’s the time (before you set your annual goals) to create it.
A strategic destination is a clearly defined destination for you to aim your business at. Ideally it would take your business to the next level. It should be a massive milestone that gets your business a big step closer to your ultimate vision. Continue reading →