Your business can be divided into 2 equally important elements… Continue reading →
If you started the year the right way you would have created a strategy that would guide you to where you wanted to be at the end of the year.
This strategy should also have highlighted where your business should be at major points throughout the year.
Well, being at the end of the year’s first quarter – you’re at one of those major points.
So here’s that vital question – Where are you?
If you don’t know where you are then you’re lost. Continue reading →
As we all know, being productive isn’t easy and if you read my last post you’ll know exactly why it’s so difficult and why it’s not actually our fault. If you didn’t read the post please check it out because it’s a huge problem that affects all businesses and organisations.
Having highlighted just how difficult it is to be productive and why, here are 7 things you can do straight away to get more done with your precious time. Continue reading →
Productivity or rather the lack of it can kill a business. That’s no exaggeration and you’ll see later in this post why I say that. But before I outline why, the first thing I want to show you is why we’re naturally unproductive – why being unproductive is not our fault. Continue reading →
It’s a question we regularly hear. Maybe not as often as when we were children and our parents would want to know why we were covered in mud or why the bed sheets were draped across chairs or why we were sniggering conspiratorially when they walked into the room.
But there is one place where we don’t hear it enough or ask it enough – and it’s where we should be asking it – in our business. Continue reading →
On Sunday my wife and I visited the farmer on whose land our converted barn and home resides. The lambing season has started and we wanted to see how things were going. Thankfully things were going well and half of his ewes had lambs skipping, feeding and sleeping with them in the barns.
This reminded me of how much of our lives revolve around cycles and never more so than farmers like Paul.
As I talked about in previous posts, like galaxies, planets and our lives, businesses also work in cycles and revolve around an annual cycle of setting goals and trying to achieve them.
But working to this annual cycle isn’t always best for a business and can in fact harm it. Continue reading →
As business leaders and entrepreneurs it’s vital that we make the right decisions. But making them can be a scary proposition. What if it’s the wrong decision? What if something later occurs to me that I hadn’t thought of at the time? How do I know that this is the right decision based on the current situation?
The worst thing you can do is put off making the decision. Procrastination can often be more harmful than making the wrong decision.
Here’s how to get it right. Continue reading →
Your customers don’t care about you they care about what you can do for them. If you don’t make it easy for your prospects to understand in an instant why they should engage and buy from you then you’ve probably lost them.
Here’s how to grab their attention and not lose them. Continue reading →
We’re a modest bunch and usually find it hard to articulate the difference we make to our customers, to others and not least to ourselves.
Even if you do know the difference you make, do you state it in a way that’s clear?
Expressing clearly the difference that your business makes – your value propositions – will help you, will help those who work for you and will make your marketing so much more effective. Continue reading →
As we approach the end of the 1st month of the year, now would be a good time to check that all is well with your strategy and that the direction you’ve set your business on is still the right one.
If it isn’t then change it – you’re 4 weeks into your plan – it’s not too late.