One of the most common reasons for a small business struggling to grow, or even to keep on top of current business, is that they spread themselves too thin. They have too many customers spread across too many sectors.
When you start out you just want people to buy your products and services and you don’t care who they are and what type of business they have – you just want their business.
This is perfectly understandable because right now you have no customers. Maybe you’ve left your job because you are good at what you do and you’ve had enough of making money for someone else or you may have been made redundant or you have a burning ambition to follow your passion and dream and for it to deliver the return you seek to have the life you want.
Whether you’re an accountant, a marketer, a web developer or a graphic designer, if someone will pay for your expertise then that’s great because their money is as good as anyone else’s.
This is fine to start with because hopefully you have enough connections. You have people who know you and know your capability and who are therefore pretty warm prospects – some of who will become customers.
Having worked through those who know you what then? Unfortunately, this is where things often start to go wrong.