When someone goes through the effort to surprise you with something they think you’ll really like, that shows they care and most of us love that.
This kind of positive surprise is nice, but even a “nice” surprise can back fire. So, when it comes to business, try to avoid.
The big thing about a surprise is that, well…it’s a surprise, it’s unexpected. And you don’t want unexpected things happening in your business no matter how “nice”. It smacks of a lack of control and can have unexpected knock-on effects.
Surprises can be a nice thing but not in business and not for your customers or clients. A surprise naturally has a risk associated and a negative reaction is a real possibility – be careful. Continue reading →